"Internationale Kompetenz – Erfolgreich kommunizieren und handeln im Global Business“ by Marion Keup (Gabler, 2010).

Translated into English the book title would read “Cross-cultural competence – how to communicate and be successful in global business”. The book aims at helping German specialists and executives perform better across borders. Case studies of first business contacts, meetings, presentations, teamwork, international project management and foreign assignments show typical pitfalls and how to deal with them. German cultural standards are contrasted to those of the USA, Brazil, China, India, Russia, Japan and some European countries. The book provides not only background information on cultural differences, but also includes checklists and recommendations as well as exercises to develop intercultural sensitivity. In addition, a selection of business English phrases aids effective communication in a foreign language.

Training and Coaching

Basic cultural awareness trainings for individuals or teams enhance understanding and cooperation and thus improve performance. Intercultural business coaching goes beyond training, provides individual support and tackles specific issues. Go HERE to learn more.

Culture-specific trainings “Brazil” address Germans who often work with Brazilians or want to prepare for an expatriate assignment.

Trainings “Germany” address staff from companies who maintain business contacts, cooperate and negotiate with Germans as well as expatriates (and their families) who are on assignment in Germany. Programmes like “Doing Business with Germans” and “Working in Germany” cater for the needs of these target groups and help avoid typical misunderstandings.